As Mobile Bar owners just starting out we face a lot of obstacles when it comes to marketing. You have to market on social media with pictures and upcoming events. If you are operating in 1 town or city you have to focus on local SEO, think Google My Business and Yelp for instance. It can all be overwhelming and take up a large chunk of your time when all you want to focus on is your new trailer and renting it out for parties! So do you hire out your SEO strategy or do you take it on yourself? Although it's definitely something to think about pre-launch, before that you should focus on the most trusted method of marketing...Word of mouth!
Mobile bars are a great example of a small business that can benefit from word-of-mouth marketing. Because they're always on the move, it can be difficult for mobile bars to get their name out there. But if customers have a great experience and tell their friends about it, then word of mouth will do the job for them.
Word of mouth marketing is one of the oldest and most trusted forms of advertising. It's time-tested, and it still works today because customers trust the recommendations of their friends and family more than any other form of advertising. Here are five reasons you should start using word of mouth marketing:
1. It's Trustworthy
Customers trust the recommendations of their friends and family more than any other form of advertising. When someone they know and trust tells them about a product or service, they're more likely to believe it and try it out for themselves.
Unlike other channels such as radio, television, or print ads, word of mouth relies on personal networks and conversations which allow the customer or client to get a more realistic perspective. Furthermore, word-of-mouth marketing often involves stories that add an element of emotion and relatability to your message; it allows prospective customers to understand how others actively use a product or service, building trust in the brand that goes beyond traditional advertising approaches. Moreover, through word of mouth, consumers are able to receive content that is tailored to their own interests, increasing the credibility of the brand as people become more invested in telling others about their experiences with the product or service.
2. It's Time-Tested
Word-of-mouth marketing has been around for centuries, and it's still going strong. That's because it works—plain and simple. If people didn't keep talking about products and services, companies would have stopped using this method a long time ago.
For example, when someone recommends a product to their friend, the recommendation is usually backed by real experiences they’ve had with the product. This increases trust as well as provides an opportunity to learn more about what makes that product better than its competitors. Furthermore, word-of-mouth campaigns can last indefinitely - even after a successful campaign is launched it may keep generating leads long into the future due to its ability to engage people in meaningful conversations and get them talking about your products or services in both online and offline environments.
3. It's Free!
One of the best things about word-of-mouth marketing is that it doesn't cost anything to get started. All you need is a great product or service and happy customers who are willing to tell others about it.
Unlike other marketing strategies, it doesn’t require any financial resources, making it a great option for small businesses with limited budgets. Additionally, as word-of-mouth campaigns are based on relationships, you get to save money by investing your time rather than money. This also allows you to have more control over the conversation; you can easily connect with potential customers and develop long-term relationships with them through meaningful conversations. Furthermore, because word-of-mouth campaigns are centered around human connections, they typically last longer than other advertising approaches, ensuring that your message will be spread further and faster without requiring any additional expenses.
4. It's Targeted
When you use word-of-mouth marketing, you can target your audience more effectively than with any other type of marketing. That's because you're only reaching out to people who are interested in what you have to offer.
5. It's Powerful
There's no doubt about it—word-of-mouth marketing is powerful stuff. When used correctly, it can help you attract new customers, build brand awareness, and boost sales.
Overall, word-of-mouth marketing is an extremely beneficial tool that all businesses should take advantage of. Not only is it trustworthy and time-tested, but it's also free and targeted. So what are you waiting for? Start using word-of-mouth marketing to your advantage today!
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